I realized today that I never recovered from 2008. The year started off fantastically. In May, my wife and I welcomed our second child. In July, my digital media business was on track for its best year ever. The future looked bright. The world was my oyster. I signed a three-year lease on my studio, assuming full responsibility for an expense that I had previously shared with colleagues. I financed the purchase of a camcorder that featured state-of-the-art HDV technology.
Then, a bunch of bankers blew up the world.
My clients got scared. Hell, everyone got scared. The projects stopped; every business in America held its breath. But the exhale never came.
Months went by, and things didn't get better. They got worse and worse. From big chain stores to small mom-and-pop operations, doors everywhere were shutting permanently. The Great Recession had hit.
It hurt. Badly. The landlady wouldn't let me out of the lease, threatening to sue me if I moved out or failed to pay the rent. HDV technology turned out to be a misfire - a transitional form between SD and HD that most people don't even remember. Like so many others, I was overextended, trapped, and bleeding. I felt like an idiot and a failure.
The next three years were torture. When I finally moved out of that space and made the last payment on the now-obsolete camera, I swore I would never sign another piece of paper that obligated me in that way again.
My business never got back on track. Eventually, I called it quits and entered the workforce (at the bottom of the ladder, because when you've been your own boss, employers don't trust that you'll stay, and you don't have a skill set that aligns with conventional jobs).
The details of my story are unimportant. But the lesson I learned - the message that got encoded into my bones - was this: “Play it safe. Don't trust anyone or anything outside your immediate control. Ambition and optimism lead to disaster. You're never going to amount to anything, so just stay small and protect yourself.”
Only now, almost two decades later, am I starting to recognize how deep my scars are, and how those messages have affected me.
And yet, I know I'm lucky. Today, I have a good job at an institution I believe in. My marriage survived. I'm okay. None of that came easily.
I wonder how many of you who lived through 2008 have your own version of this story? How many of you carry your own heartache and trauma, your own inner voices that try to keep you safe by holding you back? How many of you have realized that the Great Recession wasn't just a financial crisis, it was a psychological one?
I have no solutions, no insights to offer. But I have a little bit of awareness now, and that's something.
I'm curious about how you land today? You never got over it... does that mean you still play it safe, stay small, and protect yourself? Have you fought to reject those tendencies?
Love reading these! Keep up the good work!
ah' yes the OhBombAh reign screwed over a lotta folks....sorry fer yer troubles too Alex (my youngest also arrived in '08, an' fer that--yup, 'twas a "very good year" as Robert Goulet sang... otherwayz, not so much....). I also 'member HD an' quite a few other deFUNCT formats... I have "reels" on quite a few of them dinoSOREs (thankfully never had shekels fer a camera...yeesh) but Beta SP! Beta SX! 3/4" tape! would cost me an arm 'an a leg ta xfer now IF it's doable...that's IF the dangthings... so long stored "impoifectly"--b/c air conditioned storage is a small fortune... survived an' even playable.... magnetic coatin's flake off, tape stretches.... that said, I have a good pal that xfered ALL hiz films/reels onta dvd an' put 'em in storage an' one flood later..."all gone".... I'm so glad ta hear ya recovered...an' yup, there is MUCH ta say 'bout runnin' yer own show... bein' of the less stable but alwayz squeakin' by "freelance" whirled... I've often mused 'bout such things.... but stability is (methinks) ephemeral even fer those that didn't git hit hard in '08... the plandemic unexpectedly wrecked a LOT of lifelong lifetime biznesses (would you're have survived 2020-22? mebbe not...) an' now...wull my hometown is goin' full socialist caliphate so I'm sure a lotta "sure bets" gonna fail.... keep that lemonade glass half full now!